把自己产品化Productize Yourself
Nivi：你用两个词就概括了整场推文风暴："把自己产品化。"
Naval："产品化"包含专长与杠杆，"自己"包含独特性与担当。"自己"也包含专长。所以你可以把所有这些要素浓缩进这两个词里。
如果你着眼长远，就应该问自己："这对我而言真实吗？我投射出去的是真实的自己吗？"然后再问："我把它产品化了吗？我在规模化它吗？我是用劳动力、资本、代码还是媒体来实现规模化？"这是一个非常实用、简单的助记法。
这个播客是什么？这是一个叫"纳瓦尔"的播客。我实际上就是在用一个播客把自己产品化。
Nivi：你想弄清楚自己独特擅长什么——或者你独特地是什么——然后尽可能多地运用杠杆。所以赚钱甚至不是你"做"的事。它不是一种技能。它就是你是谁，被复制了一百万次。
找到让你富有、健康且有创造力的爱好
Naval：赚钱应当是你身份认同和你喜欢做之事的函数。还有一条我特别喜欢的推文："找三个爱好：一个让你赚钱，一个让你保持健康，一个让你富有创造力。"
我会稍微改一下。我会说：一个让你赚钱，一个让你健康，一个让你更聪明。以我为例，我的爱好就是阅读和赚钱，因为我喜欢与创业公司打交道、投资它们、为它们头脑风暴、创办它们。我喜欢围绕创业公司进行构思和初始创造的那个阶段。
至于让你保持健康的那个爱好，我其实没有。我勉强沾边的是瑜伽，但那正是我坚持不下去的地方。我觉得那些在人生早期就发现冲浪、游泳、网球之类运动，并能在人生大部分时间里持续坚持的人非常幸运，因为他们找到了一个能让自己保持健康的爱好。
Nivi: You summarized this entire tweetstorm with two words: “Productize yourself.”
Naval: Productize has specific knowledge and leverage. Yourself has uniqueness and accountability. Yourself also has specific knowledge. So you can combine all of these pieces into these two words.
If you’re looking towards the long-term, you should ask yourself, “Is this authentic to me? Is it myself that I’m projecting?” And then, “Am I productizing it? Am I scaling it? Am I scaling with labor or capital or code or media?” It’s a very handy, simple mnemonic.
What is this podcast? This is a podcast called Naval. I’m literally productizing myself with a podcast.
Nivi: You want to figure out what you’re uniquely good at—or what you uniquely are— and apply as much leverage as possible. So making money isn’t even something you do. It’s not a skill. It’s who you are, stamped out a million times.
Find hobbies that make you rich, fit and creative
Naval: Making money should be a function of your identity and what you like to do. Another tweet I really liked was, “Find three hobbies: One that makes you money, one that keeps you fit, and one that makes you creative.”
I would change that slightly. I would say: One that makes you money, one that makes you fit, and one that makes you smarter. So in my case, my hobbies would be reading and making money, as I love working with startups, investing in them, brainstorming them, starting them. I love the ideation and initial creation phase around startups.
On the hobby that keeps you fit, I don’t really have one. The closest thing I have is yoga, but that’s where I sort of fell apart. I think people who, early in life, discover something like surfing or swimming or tennis or some kind of a sport they continue doing throughout most of their life are very lucky, because they found a hobby that will make them fit.