先修复搜索界面Fix the Search Interface First
巴里·迪勒希望 Ask.com 扩大市场份额。我相信在改进分销合作、爬虫、后端算法等方面还有很多工作可做，但何不从一些简单而显而易见的 UI 修复入手呢？以下是在四大搜索引擎上搜索"Search Engine"得到的结果：
在 1024×768 的分辨率下，UI 差异一目了然。我用红色标出了广告，用蓝色标出了价值存疑的信息，绿色对勾则表示相关且高质量的结果。
对普通网民来说，白色区域的信息才是唯一要紧的。给除 Google 以外的所有搜索引擎提个醒：先修 UI——这是最容易摘的果子。
Barry Diller wants Ask.com to grow market share. I’m sure there’s lots to be done on improving distribution deals, the crawler, back-end algorithms, etc., but how about starting with some simple, obvious UI fixes? Here are the results of a search for “Search Engine” on the 4 majors:
At 1024×768, the UI differences are glaring. I’ve marked the ads in red and the information of dubious value in blue. The green checks indicate relevant, high-quality results.
To the average surfer, the info in white is all that matters. Note to everyone else except Google – fix the UI first – it’s the low-hanging fruit.