不断重新定义你所做的事Keep Redefining What You Do
Nivi：我们谈过努力工作、珍惜时间的重要性。接下来有几条关于为长期目标而工作的推文。第一条推文是：“在自己所做的事情上成为世界第一。不断重新定义自己所做的事，直到这一条成立。”
Naval：如果你真的想在这个世界上获得回报，就要在自己所做的事情上做到第一。这件事可以很小众——这正是关键所在。你甚至可以仅仅因为“做自己”而获得回报。
世界上一些更成功的人就是如此。奥普拉（Oprah）因为做奥普拉而获得回报，乔·罗根（Joe Rogan）因为做乔·罗根而获得回报。他们只是忠于真实的自己。
你想成为第一，而且你要不断调整自己所做的事，直到成为第一。你不能随便挑一件事来做。你不能说“我要成为世界上跑得最快的人”，然后就得去击败尤塞恩·博尔特——这个问题太难了。
不断调整你的目标，直到它与你的专长（specific knowledge）、技能组合、位置、能力、所在地和兴趣相契合。你的目标与技能应当汇聚到一起，让你成为第一。
在寻找该做什么的时候，你要记住两个不同的着眼点：一是“我要在自己做的事情上做到最好”；二是“我所做的事可以灵活调整，以便我能做到最好”。
你要到达一个让自己舒服的状态，觉得“这件事我能做得非常出色，同时又忠于真实的自己”。
这会是一段漫长的旅程。但现在你知道该怎么思考它了。
找到创始人—产品—市场契合（founder-product-market fit）
对任何公司来说，最重要的都是找到产品—市场契合（product-market fit）。但对任何创业者来说，最重要的是找到“创始人—产品—市场”的契合，也就是你天然地倾向于为某个市场打造合适的产品。这是一个三重要素的问题，你必须让三者同时成立。
如果你想过上成功的人生，就必须习惯同时处理多变量问题和多目标函数。这正是那种你必须同时至少厘清两三个变量的情形。
Nivi: We talked about the importance of working hard and valuing your time. Next, there are a few tweets on the topic of working for the long-term. The first tweet is: “Become the best in the world at what you do. Keep redefining what you do until this is true.”
Naval: If you really want to get paid in this world, you want to be number one at whatever you do. It can be niche—that’s the point. You can literally get paid for just being you.
Some of the more successful people in the world are that way. Oprah gets paid for being Oprah. Joe Rogan gets paid for being Joe Rogan. They’re being authentic to themselves.
You want to be number one. And you want to keep changing what you do until you’re number one. You can’t just pick something arbitrary. You can’t say, “I’m going to be the fastest runner in the world,” and now you have to beat Usain Bolt. That’s too hard of a problem.
Keep changing your objective until it arrives at your specific knowledge, skill sets, position, capabilities, location and interests. Your objective and skills should converge to make you number one.
When you’re searching for what to do, you have two different foci to keep in mind. One is, “I want to be the best at what I do.” The second is, “What I do is flexible, so that I’m the best at it.”
You want to arrive at a comfortable place where you feel, “This is something I can be amazing at, while still being authentic to who I am.”
It’s going to be a long journey. But now you know how to think about it.
Find founder-product-market fit
The most important thing for any company is to find product-market fit. But the most important thing for any entrepreneur is to find founder-product-market fit, where you are naturally inclined to to build the right product for a market. That’s a three-foci problem. You have to make all three work at once.
If you want to be successful in life, you have to get comfortable managing multi-variate problems and multiple-objective functions at once. This is one of those cases where you have to map at least two or three at once.