搜索 · 2005-12-13Search · 2005-12-13
微软如何消灭谷歌How Microsoft can Obliterate Google
蒂姆·布雷（Tim Bray）说得没错。将来，每个网站都能自带搜索。微软要做的，只是把任何潜在搜索带来的收入让给承载它的网站。这里有两个重要的前提：
-
MSN 搜索必须像 Google 搜索一样好（目前还达不到，但有可能做到）
-
微软愿意放弃 Google 广告收入流，以换取对 Google 的沉重打击。就目前来看，微软似乎想要的是这条收入流，而不是去消灭它，但这种可能性似乎不大。
Time Bray has it right. In the future, every site can carry search. All Microsoft has to do is to give the revenues from any potential search to the site carrying it. Two big assumptions:
- MSN Search has to be as good as Google search (not there yet, but possible)
- Microsoft is willing to forego the Google ad revenue stream in exchange for severely crippling Google. Right now, it seems like MS wants the revenue stream rather than to eliminate it, but that seems unlikely.
版权与来源声明：本文由「Naval 中文阅读站」翻译整理，仅供学习交流。原作者为 Naval Ravikant（纳瓦尔·拉维坎特），原文发布于 https://nav.al/how-microsoft-can-obliterate-google，版权归原作者所有。本站为非官方、非授权的独立翻译站点，与 Naval、nav.al 无任何关联；如内容有误译，请以英文原文为准。